Don't Count on the Media

A report in the American Journal of Public Health evaluated the National Youth Anti-Drug Media Campaign, which spent $1 billion between 1998 and 2004. Results suggest not only was the program not effective in preventing drug use, but the program may have increased marijuana initiation.

Full citation:

Robert Hornik, Lela Jacobsohn, Robert Orwin, Andrea Piesse, and Graham Kalton. Effects of the National Youth Anti-Drug Media Campaign on Youths.2008. Am J Public Health, 98:2229-2236, 10.2105/AJPH.2007.125849.